Media

Momentum addresses the complexities introduced by the Ecodesign for Sustainable Product Regulation (ESR) and the EU’s Digital Product Passport, which mandate fashion brands to reveal detailed information about the origin, composition, and lifecycle of their products. Our platform streamlines this process through effective ESG data management and AI-driven lifecycle assessments that enhance transparency and assist in regulatory compliance. By fostering a self-enabling supplier network, we also simplify the tracking and reduction of eco-footprints across the supply chain, strengthening environmental and social accountability.

Additionally, our use of Digital Tags offers brands continuous insights into consumer behavior post-purchase, tracking if items are recycled, repaired, or resold. This not only keeps brands connected with consumers but also deepens their understanding of product utilization, bolstering customer relationships and brand loyalty.