Discover the Green Claims Directive (GCD) and its role in preventing greenwashing.
The Green Claim Directive (GCD) was a proposed regulatory framework within the European Union aimed at tackling greenwashing by ensuring that environmental claims made by companies are reliable, transparent, and verifiable. The intent behind the GCD is to provide consumers with clear, comparable, and trustworthy information regarding the environmental impact of products and services, thereby enabling informed choices and promoting genuinely sustainable consumption.
Momentum's platform offers the transparency needed for brands to substantiate their claims, providing a verifiable record of sustainable practices that align with the directive’s standards.